Here's one for all the shameless self-promotion shamers out there - “Promotion isn't something an artist avoids; it's an essential part of the job.” - Jeff Goins
I just recently read an article – actually a fisking of a blog post – in which Brian Niemeier corrects this guy who was spectacularly misinformed about whose job it is to publicize the work to those potential readers and who claimed that traditional publishing would be the pinnacle of success for himself as an author. Go read it yourself - some much-needed mythbusting going on over there.
The reality is this:
Having satisfied readers at the end of your story is the pinnacle of success for authors, and if they like your work they'll happily keep coming back and buying it.
All artists, in every media, whether the work is made available via the traditional gatekeepers or through the artists' own resources, are responsible for their own promotion.
The easy thing to do is just slap up a sign (or a tweet, or whatever) that proclaims, “Buy my book/art/adorable miniature hatchable dragon for your change jar here!” and be done. Unfortunately that doesn't work, no matter how cool your work is. It has to arrive before the inherent awesomeness can be appreciated, and before that, it has to be bought, and before that, people must be convinced that not only is your creation great and worth paying for, but that you also are worth paying.
Maybe traditional publishers and art galleries and retail stores were once the big social clue that you as a creator were worth paying for your creations, but they're all pushing so much garbage now that they've eroded their own status. Now, the idea of “mass-produced for the lowest common denominator” has lost its futuristic shine and the human desire to feel special is manifesting again in the demand for unique and custom-made everything.
So how do you prove you're worth paying and your work is worth paying for, if not by being vetted by gatekeepers of increasingly questionable tastes?
By practicing in public.
This blog, right now, is me practicing my writing in public. It's been really good for my mind, because I tend to go drifting on autopilot if I don't practice critical thinking and laying out my thoughts in order. Autopilot is bad, because I'll miss things like manipulation, hypocrisy, and headlines that boil down to “X said this about Y so today's gossip is Z!” I might've missed my opportunity to troll a ridiculously biased automated survey yesterday and gone about my day subconsciously freaking out that someone wanted to shut down the government and stop my parents' Social Security payments! Really. The options on that last question were either to increase government spending, or shut down the government which would stop Social Security checks. The stench of false equivalency was so strong I could smell it through the phone – but only because I was awake and listening.
Honestly, I paid good money for my education and it'd be a shame to just let it rot.
But, I don't just write. I'm also a visual artist, so I'll also be working on practicing that in public too. It's been working for Vane Flores, who posts her sketches and animation exercises on social media and has attracted commissions from famous YouTubers, had her work posted on Disney's Bambi FB page, and her Ren & Stimpy fanart has gotten a personal response (and maybe a job! Go Vane!) from the characters' creator, John K. If you are a fan of animation and character design, go check out her work. If you need some character design done, get her now while she's still open for commissions.
This has been a very linky post! Got anything to say about any of that? Leave me a comment and I'll throw your name in the hat to win a copy of Jeff Goins' book, Real Artists Don't Starve, which I've been sharing my notes on chapter-by-chapter.
Artist, writer, creator of stuff. I just want to build worlds for you to escape to.